When I was in college and had what most people consider my 'Aha' moment; I had Steve Jobs to refer to. Like him I realized that college was not going to take me where I wanted to go. So against family and everything I had worked on for many years. I made the decision to pursue my dream and dropped out.

While I do     [more....]

Contagion [kuhn-tey-juhn] The concept behind going viral in marketing was derived from the theory of the communication of disease by direct or indirect contact from person to person.the new movie was also awesome by the way. Similarly, when a thought, emotion, idea or news becomes (contagious) having been transmitted or     [more....]

May 6, 2011
No one could deny at this point that we have arrived at an unprecedented stage where globalization is making the world “one large market”.  Companies worldwide are recognizing the need to “globalize" their busines     [more....]

1. Lack of Business Knowledge in Your Front Office
Traditionally, health care providers have never been great business people. Many say that’s why us doctors have been the last to have a voice or influence decisions that will affect us on a whole. Just look at the new health care reform and how the whole asp     [more....]

One really great way I boosted my sales and turned the eyes of the world onto my services was through celebrity endorsements. So I put together some real tips to show you how I did it, not that fluffy stuff in the magazines that doesn't work.

Key to remember - A brand-celebrity collaboration is just one of the     [more....]

The biggest money mistake I ever made was investing more into the look of my agency instead of investing in the quality of performance. So for example, I had a great looking office (which was a $250k Loft on the River of Memphis with swank amenities, daily bottles of wine for clients in the waiting room and premium cigar     [more....]

Traditional Media

Rule 1. No GIMMICKS, Just VALUE
Don't waste your time on gimmicks. Focus on the quality of the services you provide and give your clients the best value. The start-up entrepreneur needs to be "valuable" because you have age or lack of years of experience working against you and the medi     [more....]

The biggest customer service mistake I ever made, was investing more into the look of my agency instead of the team. So for example, we had a great looking office, all the gadgets, and we produced great work. However, we didn't communicate well because the staff was underdeveloped.

If you didn't know, poor internal     [more....]

Being a great leader is more than just owning or running a large company, having abnormally long lunch breaks for employees and receiving awards for record breaking profits. It's about being in touch with the people who work hard every day to execute the plans that help you reach your corporate goals. If you are going to le     [more....]

ROI calculations for marketing and PR campaigns can be complex on your own. But with a solid agency with great reporting processes, you can improve your campaigns with new ways to measure your ROI while simultaneously generating more profit.

1. Customer Branducation - Have you ever heard, "you have     [more....]

What is social leadership? We have all seen the seminars and classes about building leadership skills for your management teams, but what about the leadership skills that embody your company's public perception? And why haven't we tapped into how to use social leadership to increase sales and drive store traffic? Wel     [more....]

Devin James, CEO of the Devin James Group brand communications agency and spokesperson for the Dr. Benjamin Hooks Job Corps Center Inaugural Memorial 5K tribute to the late Dr. Benjamin Hooks is featured on WREG's "Live at 9" with Alex Coleman and Marybeth Conley to discuss how he turned his life around with a fresh start f     [more....]

FENTON, MO: -- Liberty Restaurant Group(LRGBK), has partnered with Shoeman Water Projects, which receives shoes collected from shoe drives led by businesses, organizations and individuals and exportsthem to countries wh     [more....]

Memphis Mayor AC Wharton and Congressman Steve Cohen introduce the Inaugural Memorial 5K Run/Walk on WREG. This event is not about walking or racing to the finish, it is about life, honoring the legacy of Dr. Benjamin Hooks, celebrating the gift he gave to our world, and extending his efforts to the masses and future gen     [more....]

If you can identify any of these red flags, then it's probably time to retool your business's marketing strategy.
- By Susan Gunelius

Your business is rolling along and you think your brand strategy is working. But is it? Are your marketing messages and materials driving the resu     [more....]

WASHINGTON, D.C. / PRBuzz / April 7, 2011 -- Blu Water Day Spa retained the Devin James Group, a global brand communications agency, to launch their new website. The new website has been designed to showcase more of the aesthetic appeal guest see when they "walk through the door" and enter the Blu Water Day Spa experien     [more....]

MEMPHIS, TN: --Around the country everyone knows Job Corps as the program that helps young people ages 16 through 24 improve the quality of their lives through career technical and academic training.Job Corps entered the City of Memphis in 1998 as the Memphis Job Corps Center. A year later, a 16 year old troubled     [more....]

Being the founder of a brand marketing and communications agency with global clients requires a commitment to understanding and effectively managing brands on social networking sites. LinkedIn (LI) is so important for professional networking for several reasons; it allows you to cut down travel expenses in your client budge     [more....]

#1) My Suit - I sell image everyday whether it is personal or corporate branding, so image is everything in my business. Your first impression could be your last. My business partner (for AutoHood Media) John and I would go to a meeting and he would say, "I'm not wearing a suit". And I'd tell him, "it's ok you do you, I     [more....]

The way that I have used social media falls into 2 categories, Qualified Leads and Brand Ambassadors. Many people think that the more FB fans, Twitter followers and LinkedIn connects you have equals more sales or popularity. But that couldn't be further from the truth. I must admit that of all the social media outlets my     [more....]

When designing a new brand identity (which often launches and authenticates your brand theme) one of the first things you need to do before you open the adobe graphics program, hire your designer or get all excited about what you want it to look like is ask yourself (or your designer); how do I use this image to engage m     [more....]

I've been involved in the political process for as long as I can remember having held positions such as campaign manager, field coordinator, brand strategist, PR and communications manager, graphic designer and even poll worker to incumbents and challengers alike. And with every political season there's a new guy/gal loo     [more....]

I'm a Brandologist who was born and raised in Memphis. I love my city and eventhough I have moved away to expand the business; I still maintain a residence/office back home and regularly take my clients there for a corporate retreat when I'm not just going to spend time with the family.

Let's start with what to d     [more....]

Looking at crime ratings among cities' along the great Mississippi River like Memphis and St. Louis, you'd see they are running neck to neck for the most dangerous city award. Memphis, while great for nightlife entertainment, civil rights heritage, home to global brands FedEx, AutoZone, Holiday Inn, the Peabody Hotel, Gr     [more....]