The Washington Student Achievement Council (WSAC) was established as a new cabinet-level state agency in July 2012 and provides strategic planning, oversight, and advocacy to support increased student success and higher levels of educational attainment in the State of Washington.
WSAC retained the Devin James Group to lead this statewide initiative starting with the major objectives: to develop two new logos (one for the council itself and one for their “10-year” roadmap, produce a comprehensive agency style guide, provide co-branding recommendations for existing programs under the WSAC umbrella, and redesign the existing agency website and Intranet. The website is currently being coded/programmed and will launch within the next month.
After the initial logo concepts were presented we found that the client liked how the black and gold created an expression of ‘Strength’ for the council; giving the concept a stark contrast from the previous brand colors, while simultaneously differentiating the organization from other educational institutions throughout the State of WA.
In terms of font and typography, we created a layout that is; strong, uncomplicated, clean, modern (basic meaning no frills) but unique enough to stand on its own and be recognizable. We inserted a bar to visually separate the organization name from the tagline.
The icon was derived from the “tree of knowledge” and to further customize it, we extended the bottom portion into a pencil tip to tie-in additional educational visuals. The concept looks bold and converts well in both B/W and inverted. The new website design theme follows the newly established brand guidelines.
The Washington Student Achievement Council is building a Roadmap to Washington’s educational future. The Roadmap will examine five key education challenges and how we can make them education opportunities for the state. The work is well under way. Join the Student Achievement Council and our partners as we develop a plan for increasing educational achievement among Washington residents.
