The Breast Cancer Awareness Association of Minnesota retained the Devin James Group to increase their brand equity and public perception as they strived to refine their annual conference awareness strategies to educate more people about the impact of their organization on state-wide level.

The new campaign included newly branded marketing collateral, a new website design (not implementation) and online marketing tactics, new signage, media alerts, news coverage and in-depth interviews that would capture the personal journey of various breast cancer survivors, family members and advocates including the co-founders; while simultaneously capturing the educational elements of the annual conference and the “Sense of Style” fashion show into one compelling organizational value story on video.

Link to video :