As a seasoned event marketer for small businesses, non-profits and government entities who almost always have lean budgets; my goal is always to produce a first-class event on a poor man’s budget. Funny but true! Lean budgets are a normal thing in these sectors, but my agency strives to create memorable experiences that wow your entire guest list. Here are some pre-event and event kick-off tactics to consider for your next event.

PRE-EVENT TACTICS

1. Branded Theme – Whenever you do an event you have to develop a theme that will achieve unified messaging, both literal and visual (internal and external), that positions your event as one of the most sought-after tickets in town.

2. Marketing Materials – You have to create amazing marketing materials, i.e. “the Deck”, Save the Date cards, Invitations, Sponsorship packets and Press Kit should answer all the questions; who, what, when, and why should I be involved

3. Build rapport and create brand-building partnerships with corporations and other community focused organizations to leverage their      sphere of influence for sponsorship and attendance. This is extremely important! No event is going to be successful without Stakeholder engagement.

EVENT KICK-OFF TACTICS:

1. Once you’re within a few days of the event; no matter the size of the event, you want to schedule a press event featuring political, corporate and community figures and anchors/reporters from local TV media outlets to build excitement and participation. This will also boost credibility!

2. Conduct local TV Morning show story pitching to secure appearances for the spokesperson to be featured. Alert      and pitching should include call for potential corporate sponsors as well as promote current sponsors.

Wrap-up – If you have the skill sets and connections use these tips and execute them properly and you will definitely improve your attendance for upcoming events. If you don’t, hire a PR/Event Firm. (Mild suggestion, Devin James Group lol)